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About us

Our core business is within energy, environment and maritime sectors where we drive our own product development projects. Our vision is to replace fossil fuel usage with renewable innovations and simplify everyday life for all people around the planet.

From left: Martin, Nicklas and Isabel with prototype of Freepower at Electric Boat Festival "Lydløs" in Arendal summer 2022.

Our team

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Martin Bjurmalm

CEO, engineer & entrepeneur 

Martin is the founder and entrepeneur behind Freepower and responsible for all concept design and engineering around Freepower. 


Martin is educated at Högskolan Trollhättan Uddevalla and has a Bachelor of Science with major in electro. In addition he also has a degree in Electronic Communication.

Martin have worked professionally with product development, design engineering and project management since 2000. He has broad knowledge within both electronic and mechanical design. He has been employed at Semcon and Pon Power (Caterpillar).

Read more about Martin and how the idea on Freeepower came about.

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Isabel Bjurmalm

Customer experience & market communication

Isabel is the one who takes responsibility for all communication in all channels, visual design and design of digital services as well as all market & user research around Freepower. 


Isabel is educated at Oslo National Academy of the Arts and the University of the Arts in London and has a Bachelor in Visual Communication. 

Isabel have worked for many years in the IT industry with visual communication, user experience (UX) and service design and loves to think broadly about how digital solutions can contribute to the development of a product, service or a customer’s focus area. On a daily basis, she works as an IT consultant at Bouvet AS, where her clients are DNV-GL, Statnett and The Norwegian Armed Forces. 

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Nicklas Alnström

CTO Electro

Nicklas is our technical manager for all electronics in the boat and will be the one who takes responsibility for the data being able to flow smoothly, smartly and seamlessly through the system.


Nicklas has over 20 years of experience as a hardware designer at customers such as Volvo Cars, Volvo Penta and ABB then as a consultant at among others, Semcon, one of Sweden's largest consulting companies. For the past 8 years working for Elvaco and been developing remote meters for collecting measurement data from electric, water and district heating systems.


Nicklas also started his own company in 2008 where he developed and commercialized an LED luminaire with sensors, so he knows what it takes to take a company from A to Z.


Nicklas has studied Electrical Data-IT Engineering at the Gothenburg Technical Institute (GTI).

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Steven Foss

Chairman of the Board

Steven is our Chairman of the Board, starting May 2022. 


Steven is the founder of Fosstech AS, an engineering and manufactory company situated in Stokke, close to Tønsberg. 


Steven is educated Mechanical Engineer and Business Economist. He established Fosstech in 1997 from 0 to now 130 MNOK and 60 employees.


Steven's previous board positions is at NHO, Young Entrepreneurship and Electronic Coast. His current board positions are Fosstech, Jatronic, Grunderhuset Hi5.

Steven also run for one period in Færder Municipal Council.

Steven Foss CV

Our partners

Partners who helps the project to be realised and implemented in best possible way.


Sture Karlsen
Chairman of the Board, SeaDrive AS

Freepower offers a unique boat concept that together with our POD are in the forefront of the development of electric boats. The fact that we both are produced locally in the same city provides synergy effects that simplify integration and cooperation.

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Kristian Wenstøp
Industrial designer, Pivot Industridesign AS

Pivot Industridesign has long experience with maritime projects. We always look for the dimension in a project that can provide the best possible conditions for future generations. With Freepower, it was easy. We had the opportunity to design a boat exactly as we think it should be: Quiet, solar-powered, timeless, efficient, spacious, open, protected, flexible and virtually maintenance-free.


Nikhil André Luthra
Developer, Bouvet AS

We love both good ideas and sustainability, and therefore think it's incredibly cool to be part of Bjurtech's journey with modern technology that meets several sustainability goals! We are looking forward to the continuation.

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Magnus R.Tvete

General manager & Naval architect, 
Tvetech AS


Skarsvaag Boats AS



Coming service partner on Freepower  


Innovation Norway


Market clarification


Katapult Ocean

Supporting investor and accelerator, with focus on ocean founders from all over the world, who are building profitable companies that tackle the challenges our ocean is facing with innovative solutions.

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